Half-Day Afternoon Workshops (#8, 9, 10, 11, 12)
#12- Web-Based Surveys: A Beginner’s Guide
A half-day, basic workshop facilitated by:
Gerald Halpern, Partner, Fair Surveys Inc., Ottawa ON
This half-day workshop on survey research will cover the topics of: survey-research
design; survey process flow; data collection methods (including web carried
surveys); question writing; analysis considerations; and interpretation
issues. Survey methodology will be reviewed in the light of its constraints
and advantages when contrasted to alternative data collection methodologies.
The topics will introduce matters of interest to all surveys: scope and
purpose; questionnaire development; response population; pre-survey communications;
questionnaire format; maximizing response rate; distribution preparations;
survey administration; analysis; reporting; client briefings; and client
obligations. As well, some of the special topics in web-carried surveys
(HTML, bulk mailings, page movements, built-in question blocks and shifts,
open-ended questions, data base considerations) will be presented. For
all topics, examples will be offered and participants will have opportunities
to work through some basic exercises. Participants are encouraged to arrive
with concrete issues to be considered and sufficient time will be provided
for discussion of issues important to participants. By the end of the
workshop, participants will have increased competency as consumers of
survey information, purchasers or managers of survey services, and designers
or implementers of a survey.
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